International Journal of Education and Management Studies

Saloni ¹, Neelam M. Rose ²

Affiliations
1 Singhania University, Pacheri Bari, Jhunjhunu, Rajasthan, IN
2 College of Home Science, CCS HAU, Hisar, IN

Abstract

Clothing is an important area of personal satisfaction. Fashion reflects the ever changing culture. The present study conducted on working and non- working women of Haryana of four major cities. They were interviewed through a well structured questioner with objective in mind to assess influence of trade globalisation on fashion adoption and purchasing practices of women of Haryana. The study concluded that majority that foreign branded cosmetics were preferred by the maximum number of working women whereas these were used by comparatively less number of non-working women. Foreign branded purses were preferred by working and non-working women. Respondents' opinion regarding imported goods it is observed that majority of the working and non-working women experienced increase in availability of the imported goods. Views of the respondents regarding the change experienced in type/quantity/variety of clothing items after 2000 says that large number of working women felt change in type/quantity/variety of cosmetics followed by cardigans and shoes and sandals whereas 80 percent non-working women experienced change in type/quality/variety of cosmetics and slips followed by tops, shoes and sandals. The response for improvement in quality and variety of different items was positive by more than 50 percent of working and non-working women. Reasons for preference of imported garments over Indian garments by the respondents it is clear from the results that 'better quality' of the imported garments was the most important reason for preferring those to Indian garments followed by 'better style' by the non-working women and 'don't easily become common' by the working women. Other reasons for preferring imported garments were better fitting, symbol of status and economical.

Keywords

Globalization Impact, Fashion Adoption

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Saloni ¹, Neelam M. Rose ²

Affiliations
1 Singhania University, Pacheri Bari, Jhunjhunu, Rajasthan, IN
2 College of Home Science, CCSHAU, Hisar, IN

Abstract

The present study conducted on working and non- working women of Haryana of four major cities. They were interviewed through a well structured questioner with objective in mind to study the motives governing fashion adoption and motives governing purchasing behaviour. The data calculated and analyzed s revealed that desire for attractive appearance was given the highest rank by both working and non-working women followed by desire for social success by working women and desire prosperous looks by non-working women. Desire for prestige was considered least important by all the respondents. Apprehensions experienced by the working and non-working women while wearing out dated clothing items data indicate that fears or worries like 'under estimation at the first impression' followed by 'estimation of lack of good tastes' were experienced by the respondents when wearing outdated clothing items. Worries related to 'estimation of lack of self respect' was least experienced by all the respondents. Opinion of the working and non-working women regarding impact of wearing out dated garments all the respondents feel self-conscious when wearing outdated clothes. 'Feel uncomfortable to move freely in a crowd' was given second rank by the working women corresponding to the second rank given to 'feel uneasy and odd' by non-working women. According to a least number of respondents the use of out dated clothes 'made no difference'. Preferences of the respondents for changing the style of dress due to copying by inferiors it was found that working and non-working changed the style of dress due to copying by inferiors.

Keywords

Fashion Adoption Behavior, Women

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Bharti Rani ¹, Saroj Yadav ¹, Neelam M. Rose ¹

Affiliations
1 Department of Textile & Apparel Designing, I.C. College of Home Science, CCS Haryana Agricultural University, Hisar, Haryana, IN

Abstract

Macrame is a form of textile-making by series ofknots rather than the typical way of weaving or knitting. It is a wonderful way of expressing creativity, personal style and individuality by creating designs through combinations of knots. This knotting technique can be used for producing many diversified products like decorative items, jewellery, fashion accessories such as belt, bangle hanger, hand bag, shoe bag, shrugs, foot wears, candle holder, bottle holder, vertical garden plant hanger, wall hanging, cushion covers, curtains etc. Thus, the present study was undertaken to develop the partition curtains using Macrame technique and assess their consumer's acceptability. Selected five knot combination designs comprising of double half hitch knot, half knot, flat knot and popcorn knot in different combinations were used for development of designs for partition curtains. Total thirty designs of partition curtains, were created in CorelDRAW 12 software. As per the preferences of experts five designs of curtain were selected and five partition curtains were developed through Macrame technique using selected designs, cost of each curtain was calculated separately including cost of raw material and labour charges. The developed Macrame curtains were got assessed from thirty consumers on different parameters using three point rating scale. The cost of developed curtains ranged from Rs. 1203/- to 1507/-. The factors responsible for variability in the total cost of curtains were the cost of cords, beads and labour charges involved in preparation of curtains. The results indicated that the developed Macrame partition curtain were found highly appealing in terms of design, knot combination and overall appearance as indicated by weighted mean score values above (2.33). Consumers highly appreciated the developed curtains in relation to being attractive and unique, suitability of Macrame technique, materials used and selected knot combination for development of partition curtains. The developed designs maintained the beauty of macrame technique, as per trend and had good market potential. Majority of the respondents reported that cost of developed curtains was appropriate. The women both from rural or urban backgrounds have leisure time, which can be productively and creatively utilized if indulge in learning and making of Macrame articles. Hence, this art form can help them in using their leisure time and even generating income.

Keywords

Macrame, Partition Curtains, Assessment and Acceptability.

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Pooja Rani ¹, Saroj Yadav ¹, Neelam M. Rose ¹, Vandana Bhandari ¹

Affiliations
1 Department of Textile and Apparel Designing, I.C. College of Home Science, CCS Haryana Agriculture University, Hisar, Haryana, IN

Abstract

India had always been known as the land that portrayed cultural and traditional vibrancy through its conventional arts and crafts. Folk art in India apparently has a great potential in the international market because of its traditional aesthetic sensibility and authenticity. Madhubani painting is the one of those folk art forms known for its beauty and elegance. Thirty designs developed using traditional Madhubani motifs were arranged on stoles in different styles and five colour ways for each selected placement were prepared. Five stoles were developed through screen printing and hand embroidery using selected design placements and colour ways. The prepared stoles were assessed by a panel of30 consumers on different assessment parameters, viz., motifs, designs, placements and colour ways for their potential marketability. The average weighted mean score of all the developed stoles ranged from 2.49 to 2.58 indicated that all the developed stoles were very enthralling and accepted by consumers on different assessment parameters. The cost of the stoles ranged from Rs 1300/- to 1450/- which was rated appropriate by all the consumers. Thus, the effort provided an imaginative and fresh collection to the consumers who want to adopt their tradition with minute modernization. Also this would help in the preservation of painting tradition as well as broaden the marketability of the designed products.

Keywords

Madhubani Painting, Stole, Screenprinting, Embroidery, Acceptability.

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